LED BY CONTENT. INFORMED BY DATA. DRIVEN BY COMMERCE.
"PARLAYING FASHION ADVICE INTO RETAIL GOLD"
- Fast Company
Clique is the content and technology company behind the popular fashion brand Who What Wear (www.whowhatwear.com), the leading platform for premium, shoppable fashion and style content. In addition to WhoWhatWear.com, Clique owns and operates the lifestyle site, MyDomaine (www.mydomaine.com), beauty site, Byrdie (www.byrdie.com), and exclusively represents a large, curated collection of the top blogs in fashion, beauty, and lifestyle as part of its online sales offering. Through its content-first approach, Clique delivers 360° integrated and native advertising programs that drive brand lift as well as sales conversions, all while inspiring readers to discover and shop. The Clique brands boast over five million social media followers to date.
WHO WHAT WEAR IS THE FASHIONABLE FRIEND THAT EVERYONE WANTS.
Who What Wear is the definitive authority for trend-setting fashion enthusiasts and their followers between the ages of 18-34. This multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities, such as Rachel Bilson and Nicole Richie, while appealing to all young women thanks to its inclusive voice and approachable take on fashion, celebrity, and style.
BYRDIE IS ALL THINGS BEAUTY.
Byrdie is a shoppable online and mobile content platform focused on all things beauty— the best products on the market, to the latest celebrity trends, to timeless and instructional "how-tos." Launched by the creators of WhoWhatWear.com, the site gives readers access to expert-information, including celebrity beauty secrets, and insider tips from the world's top hairstylists and makeup artists. Its glossy features and unique celebrity spin position Byrdie as both a resource and an inspiration for those seeking informational and shoppable online beauty content. Byrdie was launched in Los Angeles in 2013.
MYDOMAINE IS LIFE, ELEVATED.
MyDomaine is a 100-percent shoppable online content publisher of chic, everyday lifestyle inspiration and advice. Featuring the most beautiful homes, the best product recommendations, fresh recipe ideas, tried-and-true career and finance tips, insider travel guides, the hottest news in music and film, parenting secrets, and sage relationship and life advice, it’s the singular destination for self-made millennial women to consume content that inspires a life well-lived. Launched by the creators of WhoWhatWear.com, the multimedia brand offers an elevated yet accessible approach to stylish living and reaches its 25-34+ audience through original web, mobile, email, and social content. Formerly known as Domaine, MyDomaine was launched in Los Angeles in 2013.