A REVOLUTION IN MEASURING ENGAGEMENT

 

SPARK Neuro uses advanced neuroscience tools to measure audience engagement.

Admit it. You don’t really know how people feel about your ads.

Your data lacks accuracy and focus groups aren’t giving you the insights you need. You crave more details and actionable results.

We're here to disrupt the way you do research.

We go straight to the source, measuring brain and nervous system activity.

 
 EEG, FACIAL EXPRESSION RECOGNITION, EYE TRACKING, GSR

EEG, FACIAL EXPRESSION RECOGNITION, EYE TRACKING, GSR

FOUNDER'S STORY

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Spencer Gerrol is the Founder and CEO of SPARK Neuro, which employs the most cutting edge neuroscience tools to create more engaging storytelling in advertising, entertainment, and other sectors.

Spencer is a notable speaker who has keynoted presentations at Google, TED, the United Nations, the White House, the Pentagon, Cannes Lions, and the Advertising Research Foundation.

Spencer has been featured by CNN, The Washington Post, ABC News, Forbes, and Ad Week. He was also honored at the White House for founding one of the top 100 companies started by young entrepreneurs and was named a Global Shaper by the World Economic Forum.

Spencer’s background in cognitive psychology and human factors enables him to identify new opportunities to influence human behavior through design and technology.